I can't imagine even the most hardened and serious camera collector walking away from this great little gem. Well, at least I didn't.
The Cub, created by the American Advertising and Research Corporation of Chicago, Illinois was available in 1940 as a Pepsodent dental products advertising premium. The price of the camera was one Pepsodent box and 15 cents. What a good deal. The camera even has a glass lens. To this day the shutter still works though I haven't checked it for accuracy.
The Cub takes size 828 rollfilm making a surprisingly large 28x40mm image. This tiny camera makes an image larger than a full-frame 35mm camera … so trade-in your Leica. The Cup sports a red window in back for counting exposures. No complicated electro-mechanical engineering to get out of whack.
Here is a link to a great advertisement for the Cub camera and Pepsodent products.
Page created January 23, 2002; updated December 20, 2020